Categories: Business News

Lego sales rise as World Cup products draw new customers

By Helen Reid LONDON, Aug 25 (Reuters) – Lego sales jumped 21% in the first half as soccer World Cup and Formula 1 sets attracted new customers, the…

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Published: August 25, 2026 12:35:09 IST

By Helen Reid LONDON, Aug 25 (Reuters) – Lego sales jumped 21% in the first half as soccer World Cup and Formula 1 sets attracted new customers, the Danish toy brand said on Tuesday. Lego has won

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

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Published: August 25, 2026 12:35:09 IST

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