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Home > Business News > Nike to tighten online sales in China amid 'fragmented' marketplace

Nike to tighten online sales in China amid 'fragmented' marketplace

Nike to tighten online sales in China amid 'fragmented' marketplace

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Published: July 22, 2026 09:06:10 IST

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Nike to tighten online sales in China amid 'fragmented' marketplace

By Danielle Kaye and Casey Hall NEW YORK, July 21 (Reuters) – Nike is trying to lure back shoppers in China by controlling how its products are sold online, directing consumers to official Nike

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

First published on: Jul 22, 2026 9:06 AM IST
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Nike to tighten online sales in China amid 'fragmented' marketplace

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Nike to tighten online sales in China amid 'fragmented' marketplace

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Nike to tighten online sales in China amid 'fragmented' marketplace
Nike to tighten online sales in China amid 'fragmented' marketplace
Nike to tighten online sales in China amid 'fragmented' marketplace
Nike to tighten online sales in China amid 'fragmented' marketplace

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