Categories: Entertainment

ITV says World Cup lifts advertising, but forecasts weaker third quarter

By Paul Sandle LONDON, July 31 (Reuters) – ITV, the British broadcaster that has agreed to sell its channels and streaming platform to Comcast's Sky, said the World…

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Published: July 31, 2026 17:09:08 IST

By Paul Sandle LONDON, July 31 (Reuters) – ITV, the British broadcaster that has agreed to sell its channels and streaming platform to Comcast's Sky, said the World Cup lifted first-half ad revenue

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

Published by
Published: July 31, 2026 17:09:08 IST

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