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Home > Sports > ARCHIVE: Adidas shares slide record 17% as profit miss taints sales upgrade

ARCHIVE: Adidas shares slide record 17% as profit miss taints sales upgrade

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Published: July 30, 2026 15:46:06 IST

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VIDEO SHOWS: ADIDAS STORE / TESTING FACILITIES AT ADIDAS FUTURE LAB / STILLS OF ADIDAS CEO BJORN GULDEN / ADIDAS HEADQUARTERS  RESENDING WITH COMPLETE SCRIPT  SHOWS: NEW YORK, NEW YORK, UNITED STATES

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