Home World UPDATE 2-ITV says World Cup lifts advertising, but forecasts weaker third quarter

UPDATE 2-ITV says World Cup lifts advertising, but forecasts weaker third quarter

UPDATE 2-ITV says World Cup lifts advertising, but forecasts weaker third quarter

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Published: July 31, 2026 16:45:10 IST

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* Q3 ad revenue to fall 5% despite July's football boost * H1 adjusted operating profit flat at £146 million * Studios profit falls 9%, partly reflecting soap changes (Adds CEO comments on World Cup,

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