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Home > Technology > Salesforce deepens AI bets with $5.66 billion Braze deal

Salesforce deepens AI bets with $5.66 billion Braze deal

Salesforce deepens AI bets with $5.66 billion Braze deal

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Published: October 20, 2026 19:58:05 IST

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Salesforce deepens AI bets with $5.66 billion Braze deal

Oct 20 (Reuters) – Salesforce said on Tuesday it would acquire Braze in a deal valued at about $5.66 billion, eyeing the New York-based company's AI-driven personalization tools to strengthen its

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

First published on: Oct 20, 2026 7:58 PM IST
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Salesforce deepens AI bets with $5.66 billion Braze deal

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Salesforce deepens AI bets with $5.66 billion Braze deal
Salesforce deepens AI bets with $5.66 billion Braze deal
Salesforce deepens AI bets with $5.66 billion Braze deal
Salesforce deepens AI bets with $5.66 billion Braze deal

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